Digital Marketing Manager

We are looking for a Digital Marketing Manager who is passionate about building strong online presence and driving business growth through data-driven digital strategies. This role will focus on managing digital channels, optimizing website performance, and improving customer experience across online platforms.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3 – 7 years of experience in Digital Marketing, preferably in e-commerce or online retail.
• Strong experience in website management, web merchandising, and digital campaign execution.
• Good understanding of SEO, digital analytics, and online customer behaviour.
• Strong knowledge of social media platforms and current digital trends.
• Proficient in Microsoft Office and digital marketing tools; design skills are a plus.
• Experience in managing digital marketing budgets and performance reporting.
• Fluent in English, both written and spoken.
• Strong communication, analytical thinking, and problem-solving skills.
• Able to work independently, manage multiple projects, and meet deadlines.

Responsibilities

• Develop and execute digital marketing strategies to increase traffic, engagement, and online sales.
• Manage and optimise website performance, user experience, and online content.
• Plan and execute digital campaigns across multiple channels including social media and search engines.
• Monitor campaign performance and provide insights based on data and analytics.
• Conduct market research and identify new opportunities to improve digital performance.
• Work closely with internal teams to support brand and business objectives.
• Manage digital marketing budgets effectively and ensure strong ROI.
• Stay updated with the latest digital marketing trends and tools.