Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.
Responsibilities:
- Main responsibility is to grow Hypebeast Indonesia Social Media.
- Produce and publish high-frequency, platform-native content daily, prioritizing reach, virality, and shareability over traditional editorial formats.
- React in real time to trends, drops, cultural moments, and conversations, turning them into Hypebeast content within hours to capture maximum attention.
- Curate, write, and edit daily articles covering the latest trends in fashion, streetwear, music, and culture, tailored to Hypebeast Indonesia’s audience.
- Monitor, analyze, and respond to trends, audience feedback, and social media insights to stay ahead of the curve.
- Constantly experiment with new formats, hooks, storytelling styles, and posting strategies to push algorithm limits and unlock exponential growth.
Requirements:
- 2-3 years experience working in Editorial position in established media company.
- Proven experience in social media management, content creation, and editing, with a focus on social media and other key platform such as website.
- Good knowledge of streetwear culture, trends, and influencers in the Indonesian market.
- Strong writing and editorial skills, with the ability to produce high-quality, engaging content on tight deadlines.
- Familiarity with social media analytics tools and the ability to adjust strategies based on performance data.
- Creative, self-driven, and highly social-savvy, with a passion for staying ahead of the latest trends and digital innovations.
This position is based and located in Jakarta. Candidate must be eligible to work in Indonesia.
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