(Indonesia) General Manager - Education Industry

About the Company
Write Edge is a English enrichment centre specialising in writing and language programmes for Primary and Secondary students, with small class sizes and a structured curriculum designed to build strong English foundations.

About the Role
We’re on a mission to become the leading English & Writing specialist in the region, starting with scaling Write Edge Indonesia.

We’re looking for a General Manager (Indonesia) who is an operator: commercial, hands-on, structured, and obsessed with execution. You will own growth, operations, and profitability for Indonesia, while protecting a premium parent experience.

Responsibilities

A) Growth & Revenue (Commercial Ownership)

• Own Indonesia growth targets (student numbers, revenue) with a weekly and monthly execution cadence
• Improve funnel performance (lead quality, lead→trial booked, cost per trial, trial→enrol conversion)
• Build growth channels beyond paid ads: partnerships, parent communities, referrals, schools/consultants
• Execute workshops/seasonal campaigns as conversion levers into regular classes

 

B) Operations & Parent Experience (Premium Delivery)

• Own parent experience end-to-end: response speed, clarity, follow-ups, issue resolution, retention
• Build and maintain the operating system: tracking, SOPs, weekly reporting, and process hygiene (no dropped leads/issues)
• Manage day-to-day coordination across enrolment ops, teachers, class scheduling, and trials

 

C) Team Leadership & Capacity Scaling

• Hire, train, and manage local team members (enrolment ops, teachers, support roles)
• Forecast capacity: class optimisation, teacher allocation, when to open/close classes
• Maintain high teaching quality in partnership with the Senior Teacher / Academic Team

 

D) Business Management & Financial Discipline

• Own Indonesia P&L: budgeting, cost control, pricing hygiene, and monthly forecasting
• Manage vendor relationships (marketing agencies, tools, ops vendors)
• Ensure compliance / admin hygiene across payments, invoicing, documentation, and data protection

 

Required Qualifications:

• Bachelor’s degree in Business, Education, or related field (Master’s is a bonus)
• 5+ years experience in a leadership role with clear ownership of outcomes (growth/ops/P&L preferred)
• Strong commercial instincts: can run conversion funnels, numbers, and execution rhythm
• Experience in education/edtech/enrichment is a plus, but operator skill matters more than industry
• Fluent in Bahasa Indonesia and strong working proficiency in English
• Based in Jakarta (or able to be in Jakarta regularly)

Other Details
Location(s): Jakarta (Hybrid/Remote)
Commitment Period: Full-Time
Working Hours:
4 weekdays + 1 weekend: 9am - 6pm

Why Choose Write Edge?
By joining Write Edge, you're not just securing a job—you’re becoming part of a community dedicated to nurturing young minds and shaping futures. Together, we’re transforming education, one student at a time.

Ready to Embark on this Exciting Journey?
Learn more about what it’s like to work at Write Edge here:
https://www.write-edge.com/careers/
https://www.linkedin.com/company/write-edge/