Head of Marketing

Job Description

Reporting to the Head of Artist Services, as the Marketing Senior Leader, you will build a forward-thinking marketing team. 

As the Marketing Senior Leader, you will move beyond providing simple market access to driving "Access to Success.". You will lead a forward-thinking team to craft complex, multi-territory creative campaigns that prioritize long-term artist development over short-term gains. The ideal candidate is to have an ROI-driven approach to understand the artist development, can build a long-term strategy in close partnership with the sales team (A&R and Marketing Project team). This position would be responsible for building Top charting artists in the country.

Core responsibilities 

• Artist Development Leadership: Lead and mentor Project Managers in architecting robust artist development strategies specifically tailored to targeted markets, ensuring that "access" is effectively converted into measurable "success"
• Strategic Execution & Scaling: Lead the deployment of the Breaking Artist Strategy, setting high standards for audience building, creative planning, and sustainable growth while managing the day-to-day execution of marketing plans and artist relationships 
• Data & Performance Analysis: Oversee the analysis of audience, sales, and performance history to monitor core Artist Success KPIs, ensuring performance is tracked regularly and corrective actions are taken when needed 
• Marketing & Brand Expertise: Design, manage, and evaluate innovative marketing campaigns for "digital artists," conducting competitor research and market trend analysis to ensure production and creative assets cut through digital noise 

• Team Orchestration: Harmonize the Marketing team (Editorial, Media Partnerships, Digital Marketing, and Video) to build creative and profitable plans that drive market share and consumption across digital services
• Cross-Functional & Global Synergy: Coordinate with Local, SEA, and Central Artist Success teams—as well as in-house departments like Media Buy—through consistent business reviews to ensure every unit delivers effectively against global priorities 
• DSP Partnership Development: Deepen strategic partnerships with local DSPs (e.g., Spotify, Apple Music, TikTok, YouTube) to increase marketing opportunities, specifically leveraging technical levers like Discovery Mode to increase market share 
• Financial Accountability & ROI: Oversee marketing budget allocation, ensuring all spend is linked to clear ROI, KPI measurement, and profitable artist growth outcomes
• Vendor & Investment Management: Manage third-party vendors using a clear scoring framework to assess effectiveness and impact across both Marketing & Promotion Budget and Opex investments 
• Mentoring & Upskilling: Support and provide guidance on marketing key results to the team, upskilling members in sophisticated digital marketing to deliver better value to artists 

Qualifications

• 10+ years extensive experience in B2B or B2C marketing leader roles within the music, media, or high-growth consumer brand sectors
• Proven ability to manage complex, long-term brand lifecycles, moving products or talent through the marketing funnel from initial discovery to sustainable commercial success
• Exceptional interpersonal skills with the ability to translate technical digital trends and "market signals" into actionable strategies for cross-functional teams and external partners. 
• A commercially oriented leader capable of managing complex economic models and delivering "significantly positive" financial returns. You should be comfortable balancing high-level creative vision with rigorous data-driven results. 
• Hands-on experience managing and leading a Marketing Team with strong exposure to digital marketing, media buy, etc
• Excellent leadership, communication, presentation, and decision-making skills
• Successful track record in senior marketing roles and creating marketing campaigns
• Excellent written and verbal communication skills