Digital Apprentice

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion

Job Description

This role exists to ensure timely and effective handling of social media interactions, supporting the brand’s digital presence and customer experience.

Accountabilities: 

• Monitor and respond to comments, messages, and questions across platforms (Facebook, Instagram, TikTok, etc.) using our brand tone and SOPs.
• Use AI tools (e.g., ChatGPT, Meta AI) to assist in crafting responses.
• Escalate complex inquiries to the relevant internal teams.
• Identify trending topics or FAQs and share insights with the digital team.
• Assist in writing captions, editing visuals, and creating simple content using Canva or similar tools.
• Use AI tools to brainstorm ideas, generate drafts/contents, or enhance visuals.
• Contribute to mini-projects such as thematic content series or engagement experiments.
• Support live digital events by moderating chats, answering questions, and assisting with basic tech setup (camera, mic, streaming software).
• Help collect and organize engagement data during events.
• Compile weekly reports on social media interactions.
• Maintain a content archive and update the FAQ database.
• Support documentation of digital activities and learnings.

Qualifications

• Fresh graduate in Marketing, Communication, or related field
• Previous internship or project experience in digital marketing and social media
• Strong written and verbal communication in Bahasa Indonesia and English
• Familiarity with social media platforms and digital tools (Canva, Meta Business Suite)
• Interest in digital marketing, content creation, and customer engagement
• Experience with AI tools for content creation
• Experience in managing day-to-day social media activities, including posting, scheduling, and responding to comments/messages across platforms like Instagram, Facebook, and TikTok.
• Familiarity with key performance indicators such as engagement rate, reach, impressions, response time, and follower growth. Ability to interpret these metrics to assess content performance and engagement quality.