Connection Planner

Job Description:

This role is for a planner who thinks in people, not just channels. As a Connection Planner, you’ll turn audience insight into smart, integrated media connections that drive real business impact. You’ll sit at the heart of strategy, performance, and creativity; connecting data, platforms, and ideas into plans that actually work in the real world.

If you’re curious, commercially minded, and confident shaping how brands show up across the funnel, this is where you’ll do your best work.

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
 

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

About our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media. 
 

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands.  We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.

Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.

Key Responsibilities

• Develop audience-led connection strategies that translate business objectives into clear media approaches.
• Build full-funnel plans across paid, owned, and earned channels; balancing performance and brand impact.
• Partner closely with strategy, performance, and activation teams to ensure ideas are executable and effective.
• Use data, insights, and research tools to uncover growth opportunities and sharpen recommendations.
• Present thinking clearly and confidently to internal teams and clients, telling a compelling performance story.
• Stay ahead of media, consumer, and platform trends to keep strategies fresh and competitive.

A Bit About You

• At least 2 years of experience in connection planning, media strategy, or integrated planning.
• Strong understanding of digital, performance, and how channels work together across the funnel.
• Naturally insight-driven, you ask why before jumping to how.
• Comfortable working with data and turning it into clear strategic direction.
• Confident communicator who can influence without over-complicating.
• Curious, proactive, and excited by solving complex problems in smart ways.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com
 

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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