Director of Sales & Marketing

A global luxury brand with hospitality at its heart, Raffles Hotels & Resorts encompasses 20 ultra luxury hotels and resorts in key international destinations, some with additional branded private residences. Four further hotel properties will open under the Raffles brand in 2024-25. Named after the pioneering British founder of Singapore, Sir Stamford Raffles, the Raffles brand is synonymous with the elegant British etiquette, effortless glamour and sophistication of an earlier era, while bringing a sensibility that is in tune with the lives of our well-travelled guests – at once a vibrant heart and a tranquil haven.

At Raffles our service style is warm, personalised and gracious, with a legendary spirit of generosity embodied by our signature Raffles Butlers. We have led the way in creating hotel interiors that are art museums in their own right; we are fertile ground for creativity in the culinary arts, attracting leading chefs; and we work with expert practitioners and specialist partners to create next-generation wellness experiences. We have always sought to preserve both cultural and natural heritage, employing historians, marine biologists and art curators within the properties, to underline an experience that is truly authentic.

At Raffles, visitors arrive as guests, leave as friends and return as family. Along the way they will discover a place to celebrate, adventure, exchange ideas and be inspired; and a new meaning of luxury that touches the emotions as elegantly as the Raffles name itself.

Raffles Jakarta is strategically located in the heart of the Kuningan district within Jakarta's Golden Triangle. It is an art-filled oasis that elegantly blends history, culture, and luxury. The hotel is more than just a place to stay; it's a meeting point for art and ideas, business and leisure, glamour and fashion. Connected to Lotte Shopping Avenue and the Ciputra Artpreneur Centre, home to The Hendra Gunawan Museum, and a 1,200-seat Broadway Musical Theatre, our location is ideal for both local and international guests, offering convenience and a wealth of cultural experiences. The hotel offers exceptional facilities, including the serene Raffles Spa, a tranquil outdoor pool, versatile meeting spaces, and a state-of-the-art fitness centre, providing luxury and comfort.

At Raffles Jakarta, we pride ourselves on our dedicated team, who excel in delivering exceptional service and attention to detail. Founded by Dr. (HC) Ir. Ciputra, our hotel brings the legacy of renowned Indonesian artist Hendra Gunawan to life through our magnificent interiors. We are deeply committed to sustainability and community engagement, striving to minimize our environmental impact and actively support the local community. By choosing Raffles Jakarta, you do not just work at a luxury hotel but also support a hotel that cares about the local community.

By joining our team, you will join a community that values excellence, creativity, and sustainability. Embark on a rewarding career journey with Raffles Jakarta and contribute to our art, history, and luxury legacy.

The Director of Sales and Marketing holds a critical role in driving revenue and shaping the hotel's brand image. They develop and implement comprehensive sales and marketing strategies that align with the hotel's objectives. This entails overseeing the sales team, establishing relationships with key stakeholders, and identifying new business opportunities. Additionally, they are responsible for creating innovative marketing campaigns, utilizing various channels to promote the hotel's unique offerings, and enhancing its online presence. The Director of Sales and Marketing also collaborates with the corporate office to align with brand standards and leverage resources. Ultimately, their aim is to maximize profitability, attract affluent travellers, and ensure the hotel's success in a highly competitive market.

1. Education: A bachelor's degree in business administration, marketing, hospitality management, or a related field is generally required. Candidates with a master's degree or specialized certifications in sales, marketing, or revenue management are preferred.
2. Experience: Extensive experience in sales and marketing, preferably within the luxury hospitality industry, i.e., at least 8 to 10 years of progressive experience in sales and marketing roles, including leadership or managerial positions.
3. Luxury Hotel Experience: Strong knowledge and experience in the luxury hotel segment is highly desirable. Candidates should have a demonstrated track record of success in driving revenue, managing high-value accounts, and creating exceptional guest experiences within the luxury sector.
4. Sales and Marketing Expertise: Deep understanding of sales and marketing principles, strategies, and best practices is necessary. Candidates should have proven expertise in developing and implementing comprehensive sales and marketing plans, analyzing market trends, and executing successful campaigns across various channels.
5. International Exposure: Experience working in an international environment or with an international hotel chain is advantageous. Global perspective, cultural sensitivity, and the ability to adapt strategies to local markets are valued qualities.
6. Technological Proficiency: Utilizing technology and digital platforms for marketing and sales is essential. Candidates should be familiar with guest relationship management (CRM) systems, revenue management software, digital marketing tools, and data analytics.
7. Language Skills: Proficiency in multiple languages can be advantageous, especially in catering to diverse guest preferences.